Simple Analytics

A simple and privacy-first data analytics platform

Simple Analytics provides a privacy-first alternative to Google Analytics. With the goal of respecting user privacy, the product does not use cookies, does not track users, and does not share data with third parties. The integration of Simple Analytics into a website as well as the features that the product brings are also extremely simple and easy to use.

The product was built and developed since 2018 by Adriaan van Rossum, a software engineer from the Netherlands.

Revenue model

Simple Analytics generates revenue through subscription fees with different tiers, suitable for different usage needs and customer segments.

With this model, the product has reached a revenue of $30,000/month, as shared from the official blog of Simple Analytics.

Marketing strategy

In the early stages, Simple Analytics was promoted through Product Hunt and Hacker News, and received great attention from the community when the product landed on the top spots on both platforms. Along with applying SEO and content marketing techniques, the product also aims to reach customers in the long run.

In addition, thanks to the quality of the product, simplicity, ease of use, and many unique user engagement strategies such as testing different price tiers, free product usage for applications supporting COVID-19, Simple Analytics has gained attention and trust from many customers around the world.