Tooltester

A review and comparison site for web tools

Tooltester provides in-depth reviews, comparisons, and evaluations of software tools, applications, and web services, helping users and businesses choose products based on various criteria such as price, quality, features, etc. Products are reviewed by Tooltester's team of experts through real-world testing and usage, with information continuously updated and supplemented to ensure accuracy and reliability.

The product was built and developed since 2009 by Robert Brandl, a Spanish marketing expert and entrepreneur. The number of members of the Tooltester development team has expanded and Robert holds the position of CEO of the company.

Revenue model

Tooltester generates revenue through affiliate programs with software and application providers (each time a user clicks on a link and purchases a product through Tooltester, Tooltester will receive a commission).

With this model, Tooltester reaches a revenue of around $120K/month, according to reports from various sources such as Starter Story, Detailed.

Marketing strategy

Tooltester is mainly promoted through the application of SEO techniques, optimized for keywords and content that many people search for, along with creating high-quality in-depth articles that provide value to readers.

In addition, Tooltester also owns social media channels such as Facebook, Twitter, and YouTube with a significant number of followers, helping to increase the chances of reaching and expanding the user base.