Webhook.site

Online tool to debug and test Webhooks, APIs and HTTP Requests

Webhook.site provides a convenient way to create webhooks to receive requests from any source, making it easy to debug and test Webhooks, APIs and HTTP Requests without having to set up complex infrastructure.

The product was built and developed since 2016 by Simon Fredsted, a software engineer from Denmark.

Revenue model

Webhook.site allows users to use the tool for free with some limitations on expiry time and number of requests. They also offer paid plans to remove the limitations and add many premium features, suitable for the needs of individual or business customers. Paid plans are priced from $9 to $49 per month.

With this model, the product generates revenue of around $20,000/month, according to the author's sharing.

Marketing strategy

Webhook.site is promoted through the application of SEO techniques, helping the product rank high in Google search results for related keywords. In addition, the product is also shared through social media channels such as Hacker News, Reddit, YouTube...

Moreover, the quality and performance of the product are also one of the important factors that help Webhook.site attract users. The product is highly rated for its stability, ease of use, and good customer support.