BuiltWith

Website profiler, lead generation, and business intelligence tool

BuiltWith provides information about the technology and infrastructure that a website uses, helping developers, advertisers, and researchers better understand how websites are built and operate, serving market analysis, competition, and other business strategies.

The product was founded in 2007 by Gary Brewer, an Australian software engineer. Later, Andrew Rogers joined as a co-founder since 2012.

Revenue model

BuiltWith generates revenue by charging individuals and businesses for using the service, offering subscription plans with different prices depending on the usage limit. The price for the basic package is $295/month, the premium package is $495/month, and the enterprise package is $995/month.

With this model, the product has earned an estimated revenue of $14M/year, equivalent to about $1M/month, according to some information that has been circulated.

Marketing strategy

BuiltWith has achieved great success by providing a solution that has never been seen before: providing information about the technology that a website uses. Combined with many other factors such as a memorable domain name, suitable for the solution they provide, and easy to rank high on search engines for related keywords; the product is promoted through many news sites and platforms such as ReadWriteWeb, Digg, AboutUs.

Other information

Android Rogers, co-founder of BuiltWith, has shared a story about the product on his personal blog.

He shared about meeting up with Gary Brewer, the revenue of the product in the early years, and how they collaborated to operate and develop a product with only 2 people.